What advice, coping tools, do you give to kids who are the subject of verbal bullying?

Bright male teenager, very sensitive. Parents divorced 3 years ago, moved to a new area, father lives in another state. Has a younger sister and very concerned mother. Teachers think he is great, but has not found his niche with classmates.What advice, coping tools, do you give to kids who are the subject of verbal bullying?
Walk away, tell the teacher, tell the counselor, talk with the principal if you have to. No one deserves verbal abuse of any kind, and it usually leads to physical abuse if let go. Get an adult to listen to you, and never say anything back to the poor idiot who has nothing better to do with his life but make others feel rotten. As hard as it sounds, rise above it. Don't give them the satisfaction of seeing that what they say is getting to you. Look inside yourself and find out what it is that makes you happy, what you're good at, what you're interested in, and develop that which makes you unique. Above all, keep in mind that you are an excellent human being with a life outside of high school(?) to aspire to and to live.What advice, coping tools, do you give to kids who are the subject of verbal bullying?
Advice: ';Hold the bat like THIS...';
I have a six year old son that has been on both sides of the subject. From what the teacher says he's been more bullied than has been the bully. Kids don't know how bad their bullying can affect the person receiving it. No matter what you look like, age, race, ANYTHING, never believe the insults the bully tells you! A lot of stars have said they were nerds and unpopular when they were in school and they have become great successful people. Talk to a councelor and/or parents, verbal abuse can be as bad as physical abuse and can lead to depression or worst. Don't let this bring you down or make you believe you don't amount to anything now or in the future! Try to avoid being close by the bully when lunch or breaks come around. Try to be the first one in class if the teacher is there and the last one to leave. I'm sorry your going through this and I hope it all turns out well for you! Don't let this stop you from going to school either, you need your education......to become that successful person you surely want to be! As with my son, that ONE day he bullied another boy.....he got grounded and couldn't watch TV or play with his toys and I made him appologize the next day! I won't tolerate that behaviour!