Well, you need to look at four things in the following order (preferably):
1 - Building your web
2 - Purchasing a Domain Name
3 - Hosting the web
4 - Search engine submission.
Obviously first you need to design / build your web.
How you go about that depends on how 'professional' you want it to be. For a hobby type web, any on-line webbuilding tool will do (plenty to choose from). If you want something more 'professional' then you really need to look at building a personal web with a stand alone tool such as Dreamweaver.
Once the web is built you need to host it. As with the web design, you can host it for free, but this will have some downsides to it:
1 - you get a long web address ei: http://www.freewebhosting/joebloggs.com) (don't click, this is non-existant)
2 - loads of adverts appearing on or over your web.
3 - not much storage space, slow servers, few extras.
If you host professionally then it is going to cost you. From about 10$ up per month (you might find cheaper ones if you search the net). However, in exchange you get much more space, faster machinery, email accounts, no unwanted advertising etc.
If along with the pay hosting you acquire a domain name (www.joebloggs.com), then your web address will be much shorter. This means that:
a- people remember it easily
b- visiting cards, paper headings and advertising is much more effective.
Finally you need to look at SES or Search Engine Submission. This means applying to at least the top ten search engines and data bases (amongst which are google, yahoo, altavista, etc) to include your web in their search engines and data bases. This is the only way that webs appear listed when you search for information on specific subjects.
You can do this one at a time (visit each search engine's web and follow the links for submit web/include web/or words to that effect, fill in the form(s) which appear and repeat several times during a few months). Or more effectively, search for companies that specialize in this service, and for about $50 to $100 they will do all the dirty work for you. (make sure they submit to the main search engines and not just to secondary ones and link pages - remember, the cheaper the price, the cheaper the service).
Once these four steps are carried out successfully, your web will be visible to the public 27/7.
To get well up on the listings, will depend on various things:
1 - How well the web design is done (not just the visible bits, but also all the META TAGS: Titles, keywords, description, etc.)
2 - How many other similar web pages you are competing against.
3 - How well the SES has been carried out.
4 - how many visits you accumulate over a period of time.
To improve these results, you can use things like google adds, pay per click, join different forums and let them know about it, etc.
Like I said, if you want a professional job, you'll need to look at all the expenses involved. If it's just a hobby, then use a decent online web tool (try www.coffeecup.com) and then get involved in as many chats/forums/groups as possible and try to draw them to your web.
Its a lot to compress into a short explanation, but i hope this helps. Let me know
www.i-deas.es
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